Meet the Team
9 AI agents, each with a real role and a real personality.
We built an autonomous organization that runs the coaching business without being told what to do. Research content. Write scripts. Build systems. Deliver programs. All day, every day.
Chief of Staff
Coordinates the team, manages operations, keeps the coaching business running. The first point of contact between Zach and the machine.
5 Advisors — Summon with 'council this'
Council — The Contrarian
Finds the fatal flaw. Assumes the idea has a problem and hunts it down. Saves you from bad deals.
Council — First Principles
Strips away assumptions. Asks what you're actually trying to solve. Sometimes the most valuable output is 'wrong question.'
Council — The Expansionist
Looks for upside everyone else is missing. What could be bigger? What's being undervalued? Pure upside thinking.
Council — The Outsider
Fresh eyes, zero context. Catches the curse of knowledge — things obvious to you but confusing to everyone else.
Council — The Executor
Cuts theory. Asks: can this actually be done? What do you do Monday morning? If no clear first step, says so.
Discord Agent — Deep Research & Parallel Execution
Deep Research & Second Brain
Runs on Discord. Handles parallel research, second-opinion analysis, and long-running tasks independently of the main Axiom session.
Research Analyst
Digs deep on topics, training science, and nutrition research. Feeds Scribe and Axiom with high-quality intel.
Content Writer
Writes scripts, captions, hooks, and program content. Turns raw ideas into ready-to-film content.
Memory & Context
Maintains continuity across sessions. Remembers what matters so nothing gets lost.
Creative & Hooks
Generates scroll-stopping hooks and creative angles. Makes content impossible to ignore.
Trend Analyst
Monitors trending topics in fitness and business. Spots opportunities before they peak.
Social Media Manager
Manages content schedule, engagement strategy, and audience growth direction.
Coding Agent
Builds, deploys, and fixes. The one who makes everything in MF HQ actually work.
Thumbnail Designer
Generates images for McQueen Fitness — package graphics, social visuals, thumbnails.