Growth Playbook
Platform strategy & algorithm intel — updated as platforms evolve
Last updated: April 2026
Algorithm Intel
Rewards
- Saves & shares (strongest signals)
- Meaningful comments & replies
- Watch time & replays on Reels
- Content originality & high resolution
Penalizes
- Reposts / recycled content
- Excessive hashtags
- Engagement bait captions
- Watermarked content from other platforms
Posting Targets
Frequency
3–5 Reels/week · Daily Stories · 3–4 Carousels/week
Best Times (CST)
Tue 1–7 PM CSTWed 12–9 PM CSTSat 8–11 AM CST
Content Mix
Educational40%
Personal30%
Social Proof20%
Promo10%